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Emerce biedt een overzicht van retailmedia van A tot Z
- 👤 Amy Hernandez
- 👁 780
- ⏰ Published: 2023-12-23 Time: 00:56:01
Table of Contents
- A – Albert Heijn Media Services, Amazon, Ahold Media,
- B – Bancarella, Bol
- C – Criteo, Citrus Ads, ‘Closed loop measurement’
- D – DOOH schermen, Distributie
- E – Extended reach, Etos
- F – First-party data, FMCG
- G – Gall & Gall
- H – Hyperlokaal
- I – In-store
- J – Jumbo
- K – Kratsample, klapdeurreclame
- L – Lidl
- M – Mediamarkt
- N – Native advertising, ‘non-endemic’
- O – Offsite/onsite banners
- P – Plus, Promo
- Q – Promote IQ
- R – (‘in-store’) radio
- S – Shopper marketing, stream en selfservice-platformen, ‘sponsored products’
- T – ‘Trade’-marketing
- U – Uplift
- V – Verticale schapbanier, vloersticker
- W – Wobbler, worp
- X – X-banner
- Y – ‘Yield management’
- Z – Zalando
Sources
Author: Amy Hernandez
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Name: Amy Hernandez
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Introduction: My name is Amy Hernandez, I am a Open, dedicated, esteemed, unyielding, transparent, skilled, treasured person who loves writing and wants to share my knowledge and understanding with you.